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Merops
locatio
addresses and place names
The ability to identify, standardize and make use of
address details is an important part of production and marketing
strategies. Merops locatio automates the correction and
mark-up of addresses and other place names.
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New
Guinea Pittas, whose name illustrates the importance of identifying a place
name with precision
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Matching
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Merops locatio
matches names of continents or geographical regions, such as
Micronesia, down to individual street names or numbers. Between these
extremes, country, regional, state, provincial and county names are
identified, and a customer-extensible list of cities and towns.
Pattern-match terms are used
to identify street names, and towns and cities with persistent stem, such
as ‘ville’.
Merops locatio
matches names of geographical features – rivers,
lakes, ranges, mountains, etc.
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International
languages
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Merops locatio stores
tables of alternative names for countries, regions, and cities in a growing number of
international languages.
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Standardization
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Merops locatio uses
data tables of known inconsistencies, such as ‘China’ or ‘the People’s
Republic of China’, the domestic version ‘Zhong Guo’ and international
versions such as the French term ‘la Chine’, to make correction or
data-mining easy.
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Postcode
validation
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Merops locatio includes
validation rules for international postcode conventions, ensuring that
postcodes use on documents, or stored in marketing or sales databases, are
checked and made consistent before being put into use.
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Coordinates
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Merops locatio marks
up coordinates and grid references, opening up enhanced publishing opportunities
for online products. Access to central map databases and resources can be
made fully automatic using XSLs to create active links by directing the
reference to the appropriate address.
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